Abhishek Kumar
YouTube offers a great deal of potential for marketers. Today, YouTube has been identified as one of the best methods to connect with customers. Simply because customers find it more exciting and visually appealing as compared to a written format. Videos, long or short, can have a strong impact on your customers. This in turn could result in an increase in your website’s traffic leading to conversions.
Why Choose YouTube For Your Business?
YouTube is the 2nd largest search engine. It is the 3rd most visited website in the world, after Google and Facebook respectively. YouTube lets you add loads of information in a short video thereby allowing you to present your product in an entertaining and engaging manner. It lets you showcase your products or offerings in action. This helps, especially, if your business has a limited distribution channel.
Apart from reading content, consumers enjoy rich media content such as watching videos. And, uploading videos on YouTube is extremely easy and quick, which makes it more and more popular, compared to a text-based advertisement. If you are still unaware of its benefits, and not sure how to go about it, it’s time you start focusing on this emerging platform and adapt this strategy for your digital marketing needs. This medium could also be utilized to build your reputation as an expert in your field by uploading video blogs, video tutorials on how to install/use a specific product, or short video tips demonstrating expertise.
Marketing on YouTube will also improve your chances of ranking higher in the search results, thereby improving the authority of your website. Google definitely gives importance to important videos uploaded on YouTube. Designing the video according to your target user’s needs and actions will send the right message to the YouTube audience that will start generating traffic to your website gradually.
How Does It Work For Your Business?
You first need to set up a YouTube channel for your business. This is where you can bring all your videos together. You can also customize your channel with images representing your business.
The sole purpose of your YouTube videos apart from marketing is driving your potential customers to a specific location, which in this case would be your website. YouTube has a wide demographic reach with more than 100 million views coming in every day, it undeniably has a lot of potentials. However, in between this crowd, it is also very easy for the videos to disappear. Therefore, it is very important that your video has a strong appeal and that it targets the right user base. Carefully keywording the videos and proper placement is an absolute must if you want to reach out to the right audience. Make a strong sales pitch in each of your videos, or put across essential information either directly or indirectly for your viewers to feel positive about the business and your product.
Providing your audience with information in the form of textual content, video illustrations, text, and audio cues can increase consumer engagement with the brand. Do not stick to one video, keep updating your YouTube channel with regular video updates about new product launches, event coverage, video tutorials, etc. While creating high-quality videos, you are indicating to search engines like Google that you are sharing content that is valuable to your target audience. This will result in more relevant search results for your business when a prospective customer is searching for your brand or services associated with your business. It is showcasing more than simply telling, what your business does and what your products can do which carries a lot more weight with prospective customers.
What other ways can YouTube be beneficial for your business? Tell us how you use YouTube, in the comments below!
